72 Street: the practice of digital transformation of a Chinese fast food chain

72 Street: the practice of digital transformation of a Chinese fast food chain

After applying the catering software developed by Kingdee, we find that data stream can flow through the supply chain, order, delivery and use in restaurants, reducing days of inventory to 0.4 days, which means that there is basically no surplus of raw materials when restaurants close every day. Kingdee K/3 Cloud Catering facilitates the digital transformation of 72 Street.
——Zhou Ming Chief Executive Officer of 72 Street
Increased to 25%
Membership conversion rate
257+ orders/hour
Orders in rush hours
Reduced to 0.4 days
Inventory

Customer overview

Guangzhou Seventy-Two Food & Beverage Chain Development Co., Ltd. is a renowned Chinese Fast Food Chain, possessing 72 Street, 72 Delivery, Three Peppers and other brands and more than 100 restaurants. Its values are “Respect for humanity, Attention to details, Create values, Grow together” and its corporate mission is to be “the leading role model in the Chinese Fast Food industry”. It won “The Brand with Huge Investment Potential” issued by Guangdong General Chamber of Commerce, “Top 10 Restaurants in Guangzhou” recommended by Guangdong Top Business Website and “Popular Food of Guangzhou Food & Beverage King” one after another.

Business Challenges

As 72 Street is a famous Chinese Fast Food chain and its business keeps expanding, managers are looking for an integration solution of finance and business while improving the management system. Through the information transformation and digital transformation, the internal process of the enterprise can be standardized and made transparent, realizing the standardized logistics and production, high-efficiency operation of restaurants, automatized financial management, convenient operation for staff. Digital transformation is expected to lay the solid management foundation for rapid expansion of the enterprise.

Solutions

Kingdee provides 72 Street with an integration solution for chain restaurants, realizing digital management in 135+ restaurants with marketing, cashier management of POS, supply chain management, central distribution, costs control, financial management, HR, Cloud Hub and other functions. It improves the fluency and accuracy of data flow within large-scale restaurant chains with multiple organizations in many regions, achieving the integration of finance and business.

Online and offline integration

Popular food-delivery platforms are integrated and online orders are sent to the operation system in restaurants in real time, realizing online and offline business integration. In the meantime, the underlying needs of customers are discovered with big data analysis.

Fund supervision of restaurants

Money-receiving, submission and reimbursement will be managed in a standardized way and a streamlined process. Cashiers can upload receipts of money received and deposited in banks simultaneously. With the system connecting banks and enterprises, the center realizes the efficient and accurate write-off automatically, eradicating capital risks.

Rapid cashier system

As the system has been improved specifically and the display system of kitchens has been redesigned, the efficiency of money receiving and the efficiency of cooking are greatly improved. Kingdee Cloud Food & Beverage Order breaks the record and hits 257 orders/hour in one single restaurant, bolstering the rapid development of the catering industry.

Smart replenishment system

Considering the characteristics of 72 Street, the replenishment strategy with the use of $10,000 formula is designed. Restaurants only need to input the estimated business volume to replenish materials accurately, greatly improving the efficiency of replenishment and reducing the workload of staff in the restaurant at the same time.

Central supply chain system

Business processes of four functions, namely central procurement, processing, storage and delivery, have been standardized and improved, ensuring the informatization and processing of the business to guarantee the high-efficiency and standardized central supply chain.

Lean attendance system, excellent management

Based on the scheduling and attendance module of Kingdee, 72 Street delegates the right of staff scheduling to restaurants. Taking into account the total transactions of customers (TC) and the Schedule of Staff Guidance, the manager of the restaurant can predict the number of working hours and staff every day in the coming week in the system and automatically matches the labor hour and positions with employees, with half an hour as the unit, generating the staff schedule in the coming week.

Central financial system

With the core of finance sharing, the finances of each business organization are connected, realizing the integration of finance and business. With penetrated statements, problems of business organizations are discovered to reduce the operational risk. There are so many restaurants of 72 Street in different places. With the Cloud Hub of Kingdee, 72 Street realizes the mobile self-service of their employees, online training, passing 72 levels, supporting constant jolly learning and development of employees. By utilizing the Cloud Hub of Kingdee, managers at all levels can review and approve documents in a mobile way, analyze the situation in real time and make quick decisions with the help of big data analysis.

Customer Value

  • Unified platform with integrated application

There is a unified platform with the integrated application of front desks of restaurants, cashiers, take-away, delivery, the central kitchen, supply chain, finance and HR, realizing the share of data in real time and authorization of quarantine.

  • Uniform compliance of basic information

Unification of accounting policies, accounting subjects, coding and naming rules and maintaining methods of basic data.

  • The efficiency is improved and the accuracy of data is guaranteed

Data is transmitted automatically, reducing human operation and replicated work and improving the work efficiency, as well as guaranteeing the accuracy and timeliness of data.

  • Integrated inquiry about finance and business

Information from the source receipts to the final accounting of supply chain and production system can be retrieved, keeping the data constant and traceable while achieving the integration of business and finance.

  • Uniform backstage maintenance of food and prices

With uniform maintenance and processing, data is standardized and organized; replication and redundancy of basic information of restaurants can be avoided.

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