Founded in 2000, Pro Logic International is a local supplier of home appliances and household products, that has strived to solve various household and housekeeping problems. It aims to manufacture household products that make life at home more comfortable and helps the consumers by reduction of cumbersome chores. The company’s goal is to offer consumers quality time at home.
Its existing business mainly includes retail business of self-operated brands in Hong Kong, Macau and mainland China. Furthermore, the brand Primada has established agency business in places such as Taiwan and Malaysia.
Another segment of the business is the traditional OEM export business, with main markets in Europe and North America. The group also runs the i+home specialty stores. Besides these boutique stores, it also sells branded products in department stores and through distributors, online platforms, and various other platforms.
Business Challenges
The business of small and medium enterprises (SMEs) in Hong Kong is changing rapidly, despite their flexibilities and decentralized nature. Hence, it is not easy for many companies to develop new markets and new business. Based on the company’s diversified business, which includes export, OEM and manufacturing of its own brands, as well as wholesale and retail, it has adopted an internal management system. Pro Logic International has confronted many issues, such as uncoordinated management: the original ERP system did not support other processes besides sales. Therefore, other processes required various manual operations. Apart from wasting time, the data obtained was not fast and accurate.
Solutions
Thomas Leung, Chairman of Pro Logic International Co. Ltd., believes that SMEs are facing fiercer market competition than large companies, and need to adapt from time to time and respond to every market change. He believes that the services provided by Kingdee are very helpful for his company’s development and penetration into new markets in the future. As such, Thomas chose Kingdee’s financial and invoicing system to pave the way for the company’s transformation.
Satisfying the needs in mainland China and Hong Kong
“Before adopting the Kingdee system, we compared various systems in the market. Brainstormed the opinions of colleagues of our company, we found that Kingdee’s system can better meet our needs. For instance, it can meet the language requirements of domestic and Hong Kong companies and has Chinese experience, which can help solve the problems of Chinese companies.”
Simple to Use, Supporting Operations for Multiple Companies
“Kingdee’s system supports multi-company operations, and the entire system can meet our requirements including manufacturing, sales and export. On the other hand, the entire system interface is relatively simple and easy to use in comparison to the other available products. Thomas admitted that upon using the Kingdee system, Pro Logic’s entire transaction process has become smoother. With the integration of various aspects such as procurement, warehousing, sales and accounting, helps reduce the likelihood of errors. Thomas believes that even if a fellow associate makes a mistake, he can quickly find it in the system and correct it. It has become more timely and accurate in terms of obtaining various company data, which has made it easier and faster to make corresponding sales decisions. The entire system has prompted our colleagues to be more compliant and as result avoid unnecessary mistakes.
Reasonably Priced with Good Service
The system’s entire user interface is relatively simple and easy to use compared to other products available in the market; the system can also be customized according to customer needs; Thomas highly praises the after-sale service of Kingdee’s team: “Kingdee’s support team is very professional and dedicated to helping us, plus the price of system maintenance is relatively reasonable. That’s the reason why we adopted the Kingdee system.”