Customer overview
Yunnan Baiyao Group Co., Ltd. (“Yunnan Baiyao” for short in stock certificate, ticker symbol 000538) was founded in 1902. Since its establishment, it has saved the lives of countless people, with the reputation of “Holy Medicine for Trauma” and “The Best Medicine in Growing Southern Yunnan”. Besides, Yunnan Baiyao trademark was rated as a well-known trademark in China and a time-honored brand in China. The leading economic indicators of the Group have increased by more than 30% for ten consecutive years. The Group has now developed into one of the ten key large enterprises in Yunnan Province, one of the top 100 enterprises in Yunnan Province, and one of the first tranche of national innovative enterprises. The Group’s major business income, recorded profits and taxes, stock market value and other indicators were ranked first in the Chinese medicine industry for 7 consecutive years. The Group with a market value of nearly RMB100 billion is rated as one of the companies with the most potential for development by authoritative media and well-known fund managers, and is known as the first stock among the medical listed companies and Yunnan listed companies.
Business Challenges
Yunnan Baiyao Group Co., Ltd. is responsible for the development of Yunnan Baiyao in the big health field. The development of new business requires new marketing modes and innovative marketing channels. The main goals of O2O platform set by Yunnan are to provide customer-oriented products and services, connect online and offline platforms seamlessly and increase customer loyalty. With the rapid changes in the big health market and the innovation of enterprise marketing systems, enterprise operations need to employ innovative Internet methods to make rapid transformation, adjustments and iteration in strategy, business, and constitution. Digitalization will become the core support for enterprise transformation. Yunnan Baiyao expects to apply an Internet-oriented product to better the transformation of the enterprise and the development of new businesses so that the Group can quickly build Yunnan Baiyao’s innovative omnichannel marketing system to provide rapid information system response and services for new businesses in the marketing system as well as flexible solution with the integration of the front-end and back-end systems.
Solutions
Yunnan Baiyao takes Kingdee K/3 Cloud as the pointcut of “Big Health” digital transformation, integrates digitalization into the omnichannel marketing, applies financial multi-dimensional accounting to achieve diversified business assessment, realizes mobile office at any places and time through the Cloud Hub, employs BOS integrated development platform to develop the medical management system and adopt the GSP system management and control. In the future, Yunnan Baiyao will gradually realize multi-division, multi-system and amoeba operations.
Data empowers flow of goods and cloud accelerates store expansion
In terms of sales platforms, Yunnan Baiyao has formed a “large network channel” system by establishing flagship stores on the platforms like Tmall and JD.com, combined with various forms like specialty stores and WeChat malls. At the same time, the Group connects online and offline, users and health managers on the health management and control platform through wearable devices, Internet, mobile devices, offline experience, call center and remote expert team, so as to provide one-stop, diversified, customized and continuous health management services;
After the establishment of Kingdee K/3 Cloud new omnichannel marketing platform, customers can place orders in any online store, and the Group can collect and process them together through the B2C order center; online customers can get discounts under the unified online and offline promotion policies; overall storage allocation is realized with the smart delivery channels, ensuring the consistency of online and offline stock available; at the same time, the Group directly connects with logistics companies on the market for intelligent optimization; customers can obtain delivery information in time; the Group greatly reduces the storage cost of e-commerce warehouses and improves delivery efficiency of warehouses through intelligent storage, intelligent logistics and other procedures. At the same time, unified online and offline promotion policies ensure the effective implementation of marketing policies. The new omnichannel marketing platform allows to split and merge packages, intelligently select express companies, connect electronic cover sheets of Cainiao or directly connect electronic cover sheets of logistics companies, obtain and print the electronic cover sheets, and simultaneously upload the delivery and express information to the online platform.
Multi-dimensional accounting and transparent operation
Although Yunnan Baiyao’s traditional Chinese medicine resource sector is a new business sector of Yunnan Baiyao Group, there are multiple business sectors on the marketing level, such as Plant Extract Business Department, Import and Export Business Department and Terminal Business Department, and there are different legal persons at the same time in some of the departments. However, accounting at the legal person level cannot better meet the needs of the diversified business assessment of the Group. Therefore, the Group equipped with Kingdee K/3 Cloud’s multi-accounting system management ideas solves the basic accounting and the basis for external data submission in the legal person accounting system, independently assesses the different business departments involving the Chinese medicine resources. It also recommends one business activities to be accounted in the corresponding profit center system and recorded simultaneously in the multi-accounting system, so as to provide profit assessment data on the business level, and realize dual-dimensional support for the legal accounting and operation of management accounting of the Group.
Cloud Hub keeps data close to the scene
The Group makes the approval of Yunnan Baiyao completely paperless through the Cloud Hub mobile review and approval and it can work anytime and anywhere. For which, the Group speeds up the flow of corporate information, and makes full use of fragmented time, maximizes the value of time and greatly improves office efficiency and process efficiency, thus making business operations more efficient, reducing follow-up in various ways and greatly saving time and cost. The Cloud Hub mobile storage query and operation analysis enables the Group to understand the sales of the best-selling products in each link, and timely follow up the replenishment status of the products; to grasp the status of the order out of the warehouse, payment, and the timely rate of the order out of the warehouse so as to quickly solve problems through the front and back ends. Mobile business analysis provides managers with business data analysis; provides the business status of traditional Chinese medicine resources and each division, gets the sales of the best-selling products, and provides customer category sales analysis and customer sales analysis.
GSP control system to achieve digital compliance
In terms of pharmaceutical distribution and drug manufacture, China has issued 22 articles in the normative appendix Computer System for Pharmaceutical Business Enterprises of the Criteria for Quality Control for Drug Manufacturing (GSP Regulations), which are the regulations on the process operation, function setting, standardized operation, and quality control of each link of pharmaceutical distribution. Yunnan Baiyao, as a leading enterprise in the pharmaceutical industry, must strictly implement the GSP regulations. Based on this situation, Kingdee K/3 Cloud’s BOS integrated development platform has played a powerful role. It has jointly developed a pharmaceutical management system to realize first-run management, qualification management, purchase and sales, delivery management, drug storage and maintenance, and related early warning; at the same time, it not only can meet the GSP control over pharmaceutical distribution but also can be compatible with GMP control over drug manufacture.
Customer Value
Yunnan Baiyao Group Co., Ltd., has successfully paved the way to the digital transformation of big health through Kingdee K/3 Cloud. Process operations such as smart storage and smart logistics improve delivery efficiency and greatly reduce inventory costs; unified online and offline promotion policies guarantee the effective implementation of marketing policies, the rapid deployment of POS cashier systems in stores, and support the rapid expansion of chain stores; multi-dimensional accounting achieves operational transparency, and improves the business department’s ability and control over accounting for various business divisions; mobile office greatly improves office efficiency and processing efficiency, thus making business operations more efficient and reducing follow-up in various ways and greatly saves time and cost.