Corporate profile
After 18 years of development, Chime Long Group has emerged as the leading big tourism enterprise group of Guangdong and even China. The group incorporates tourist attraction sites, hotels, food and beverages, and entertainment, including Chime Long Paradise, Chime-Long International Circus, Chimelong Safari Park, Chimelong Water Park, Chimelong CrocoPark, ChimeLong Hotel, Panyu Xiangjiang Hotel, Chimelong Golf Range, Xiang Jiang Restaurant, and other subsidiaries. Chime Long is advancing to the vision as a world-class kingdom of tourist business.
The challenges:
• The independence of each management system makes information sharing impossible. As such, each entity of the group becomes an isolated island of information. The group cannot practice centralized management. This state of affair cannot satisfy the needs of the rapid change in the tourism and entertainment market and the needs of flexibility and innovation in tourist traveling, entertainment and food and beverage, and handicapped the development of Chime Long Group.
• In supply chain management, timing of delivery is very important as most enterprises of the group are related to tourism and hotels. Any minor error in procurement means serious consequence. The group requires centralized purchase. All departments of the branches and subsidiaries requesting for purchase must notify purchase department by telephone or fax documents. on receiving the purchase request, the purchasing department will contact relevant suppliers for quotations. The variation in the format of the purchase request documents hampered the efficiency of purchase and even resulted in frequent mistakes. The establishment of a supply chain featuring quick response will be the only way out for the problem.
• Before the introduction of this system, human resources management in Chime Long Group is basically performed by manual work. This state of operation cannot meet the needs for quick response in meeting human resources demand in an enterprise of rapid development, not to mention statistical analysis.
The Highlight:
Innovation and integrated management of the tourist industry
The objective of Chime Long Group in information system building includes management with “unified ledger”, centralization of purchase, supply chain management linking the inventories of all regions, the establishment of group decision analysis system, the establishment of innovative business process, organizational structure, and management models adaptable to corporate transformation, and a re-engineered information platform supporting system.
• Under the principle of “unified ledger”, Chime Long established an accounting system linking all group enterprises with the use of Kingdee EAS. Under this solution, a unified account title system, unified format of ledger system, unified financial reporting and consolidation system cutting horizontally among the group enterprises and vertically from the corporate headquarters to the branches and subsidiaries were in place. Through the EAS, the consolidation of financial statements with cross-reference function has been accomplished the extent to which each financial statement entity can check the general ledger and accompanying vouchers with a cross-reference. Internal transfers can automatically be written off which helps to save ample time for preparing statements in different forms. Vouchers can help to link different source documents that make financial information traceable to the origin.
• The EAS supply chain system helps to unify the item names of materials and establish the supplier management system and the procurement price management system. Centralization of purchase management with the effective control of procurement cost can be accomplished. Unified transfer among different financial organizations of the group can be done with the upgrade of the turnover rate of current assets. The group can make inquiry on the inventory status of its subsidiaries to keep abreast of inventory information for timely transfer to reduce idle inventory. The supplier and price management system is also unified. Branches and subsidiaries submitted their purchase request and the group unified the purchase for action with delivery to designated locations as requested. Purchase orders amounting to CNY10,000 in the previous month will be tracked. The group unified the control of more than 200 warehouses and keeps tens of thousands of items in storage under full control. The EAS helps the group to establish a high-efficiency logistics management platform.
• The inception of the EAS Hr system allows for the regulation of the human resources process of the enterprises through the human resources platform and makes improvements in human resources management. It also helps the analysis of the kind of human resources for development and for pooling on the basis of the current status of human resources and the requirements of the strategic development of the group through strategic human resources management to support sustainable corporate development.
• With the use of the EAS BOS system, Chime Long Group can materialize tailor-made business management, including the outsourcing of repair work, release permit, water amusement park buoy rental management. All these help to upgrade the service with corporate information components and convenient allocation of business process, combination, and substitute to satisfy the needs of management change of different enterprises.
The information platform adaptable to the growth of the enterprises
Confronted by the diversity of information systems in the group and for upgrading the work efficiency of the executors and administrators of these systems, EAS integrated all these systems into one system. With the function of one click for login, no further login is required for access to heterogeneous systems. Likewise, the information resources and application systems internal and external to the enterprises are integrated. Through personalized, interactive, and multiple channel visits, the system exhibits a comprehensive and unified HR information platform and a coordinated office management platform from the top-down.
The data integration platform established under the Kingdee EAS system helps Chime Long Group to establish a perfect database across different domains of the group. Through the introduction of BI analysis model in different business systems, the top management of the group can keep track on the detail of the operation in all enterprises of the group, the critical situations of business and related information at any time.