Customers Overview
Palcent is a service agent for over 50 well-known domestic and foreign brands, including Siemens, Sony and Xiaomi, with annual revenues of over CNY5 billion. During the “11.11 Shopping Festival” in 2016, it racked up over CNY100 million in sales in just 50 seconds. It secured 200,000 orders for the day, on sales of CNY533 million, making it the No. 1 large home-appliance seller on Tmall.
Applied value
Omni-channel, integrated inventory, same price and same service for same goods
By connecting with Tmall, JD.com and dozens of other mainstream e-commerce platforms via Guanyi Cloud, consumers can get the same information about goods, and the same prices and the same after-sales service through different channels, making it easier for them to choose the goods they truly want. On Tmall, JD.com and all the other platforms, Palcent offers the same delivery services for the same batch of goods, and deals with tens of thousands of bills a day with ease.
Smart processing of orders, variegated marketing strategies
Massive numbers of orders are automatically imported into the system in batches. Despite sales hitting CNY533 million during the “11.11 Shopping Festival,” the back-office was still able to operate smoothly and swiftly. Some 80% of orders can be processed automatically after being downloaded. The system can also intelligently combine and split orders. Guanyi Cloud is able to remember the diversified smart sales strategies and a wide variety of promotions offered during e-commerce festivals. At Palcent, no consumer will experience missing or incorrect orders.
With e-invoicing, consumers can rest assured from the get-go
Consumers buying large home appliances are most concerned about warranty services. Guanyi Cloud promises that goods and e-invoices will arrive at the same time. With Guanyi Cloud’s e-invoice modules, Palcent no longer needs to set aside room for storing paper invoices. Consumers can print invoices at any time and any place, gaining convenience and reassurance.
Sophisticated warehousing management, delivering goods fastest and at the lowest cost
By implementing sophisticated management of locations at warehouses, Palcent knows the exact location of each item in the warehouses. Guanyi Cloud plans the shortest goods-picking path for warehouse staff, helps improve vehicle, personnel and inventory utilization rates, and ensures for consumers the fastest delivery service, at the lowest cost.
Becoming a leading player in “new retail;” making data create value
In the “new retail” era, the concept of data has more aspects than ever before, the most important being user attribute data and tags. Guanyi Cloud helps Palcent combine its front-end marketing data with back-end business data. By analyzing them, Palcent gains a deeper understanding of the purchasing behaviors of consumers, and gets to know what products and services the consumers want even better than the consumers themselves. Data helps make services more precise and more amazing