Customer overview
Jinan Ouyue Electronics Co., Ltd., the first-level agent of OPPO in Shandong Province which was established in 2008, is responsible for the sales and after-sales services of OPPO products. The company whose headquarters is located in Jinan, the City of Springs, owns business outlets all over the province, thousands of employees, and mature sales channels and after-sales service networks. Sticking to the vision of health and permanence, the mission of creating a good platform for the mutual growth and development of the employees and partners, and the core value of honesty, customer focus, simplicity and absorption, result focus, and the pursuit of ultimate perfection, the company provides employees with competitive emolument system, sound welfare system, and standardized mechanism of talents cultivation and promotion, striving to create a professional domestic sales team and become a professional marketing management company in the communication industry.
Business Challenges
Difficult operation management:
- The channel and structure are complex with over 2,000 distributors and over 20,000 stores
- The personnel and institutions are complex with numerous salesmen, promoters, and shopping guides
- The management of terminal channels and personnel is hard to control
Difficult operating decision:
- It is unable to gain insight into the channel, inventory of the store, and cash.
- It is unable to gain insight into the channels and operation performance of the stores
- It is unable to gain insight into the redundant personnel and slackness in work
Difficult information acquisition:
- The management is not unified with five suppliers providing eight sets of systems
- The data standard is not unified and hard for integration
- The systems are independent respectively, making their management models hard to be unified
Solutions
OPPO Shandong connects the information flow, capital flow, and goods flow among the headquarter, branches, distributors, terminal outlets, and consumers and forms a mobile, efficient, and deep operation sharing network for channels and benefits by constructing an omnichannel business platform.
Unified and shared channel business platform
OPPO Shandong incorporates over 30 branches, over 2,500 distributors, over 20,000 terminal outlets, and over 40,000 channel business personnel into a system through the omnichannel business center to conduct business collaboration such as the collaboration with upstream and downstream order, the sharing inventory, online reconciliation, and target assessment, thus endowing the whole channel network with great certainty and coordination against the uncertainties in the changing market.
Flexible and ever-changing channel policy support
OPPO Shandong makes the promotion, rebate, and credit control flexible and changeable through the omnichannel business platform. By implementing different price policies for different distributors and products, OPPO Shandong enables market policies to reach the channel terminal immediately and distributors to be aware of the status of rebate credit balance anywhere and anytime, thus making it possible to acquire transparent channel data and to jointly construct a community of shared interests by more distributors and enterprises.
Efficient business empowered by mobile platform
The omnichannel solution of OPPO Shandong provides three different mobile platforms for distributors, terminal outlets, and channel salesmen to improve the deep business collaboration between distributors and enterprises, superior distributors and inferior distributors, terminal outlets and superior distributors, terminal outlets and consumers, channel salesmen and enterprises, and channel salesmen and terminal outlets. The application covers mobile order, mobile receipt of goods, mobile reconciliation, mobile billing, mobile allocation, and mobile visit.
The intelligent business decision brought by transparent operation data
In the internal omnichannel network of OPPO Shandong, nearly a million business documents are circulating each month. The summarizing of enormous data in a platform makes transparent channel data possible among different levels. In the past, the goods distribution session during the launch of new products asks for a lot of manpower to process and analyze data every week, producing a pile of goods distribution commands for the implementation of channels at all levels. However, a lot of ineffective allocation is produced to adjust the goods distribution results. For this, the intelligent goods distribution platform has been developed. Goods control personnel only needs to specify the distribution strategy and then the system will automatically produce the optimal distribution results according to the omnichannel inventory, which greatly reduces man-made mistakes and improves decision-making efficiency. Statistics have proved that intelligent business makes OPPO Shandong stay one step ahead and then every step ahead.
Customer Value
- The integrated business: Eight systems from five companies are canceled to adopt Kingdee K/3 Cloud products and the OPPO platform. And unified operation system is established.
- The intelligent goods distribution of distributors: Automatic goods distribution logic is developed through Kingdee K/3 Cloud BOS platform to ensure “zero” mistake of goods allocation. The inventory turnover has increased by twice, the goods allocation process is seldom interfered with by personnel, and distributors can take or receive the goods directly.
- The mobile internal business: All the internal businesses are connected through the Cloud Hub to enhance communication among employees and implement a quick performance culture.
- The mobile customer business: Distributors can conduct the whole procedure of mobile order, reconciliation, rebate, and after-sales services only by operating the light application of the Cloud Hub, which meets ERP and the back-end connection of the manufacturer’s system.